According to a recent report, Apple is requesting more iPhone 7 handsets from its suppliers than analysts have predicted.
Apple’s iPhone sales fell for the first time ever in their recent quarter, and Wall Street had predicted that Apple would order around 65 million units of the iPhone 7.
Increased Production Orders
According to a recent report by the Economic Daily Times, Apple has actually ordered considerably more handsets than this for its iPhone launch later this year, between 72 and 78 million units. This significant increase in production orders suggests that Apple is optimistic about the demand for its new iPhone model. The higher-than-expected order volume could be a strategic move to ensure that there are enough units available to meet consumer demand, especially during the initial launch period.
Apple’s new iPhones are expected to go on sale sometime in September, and it looks like the company is expecting sales of their handsets to start increasing again. This optimism could be driven by several factors, including anticipated new features, improvements in hardware, and a loyal customer base eager to upgrade their devices.
Anticipated Features and Market Impact
The iPhone 7 is rumored to come with several new features that could drive consumer interest and sales. These features may include a more powerful processor, improved camera capabilities, and possibly even the removal of the headphone jack in favor of wireless audio solutions. Additionally, there are speculations about enhanced water resistance and a sleeker design, which could attract both existing iPhone users and new customers.
The decision to increase production orders could also be influenced by the competitive landscape. With strong competition from other smartphone manufacturers like Samsung, Google, and Huawei, Apple needs to ensure that it remains a dominant player in the market. By having a larger inventory ready for the iPhone 7 launch, Apple can better compete with these rivals and potentially capture a larger market share.
Moreover, the increased production orders might also be a response to the growing demand in emerging markets. Countries like China and India have shown a rising interest in premium smartphones, and Apple could be positioning itself to capitalize on this trend. By having more units available, Apple can cater to these markets more effectively and boost its global sales figures.
In conclusion, Apple’s decision to order between 72 and 78 million units of the iPhone 7 indicates a strong belief in the product’s potential success. The combination of anticipated new features, strategic market positioning, and the need to stay competitive are likely driving this decision. As the launch date approaches, it will be interesting to see how the market responds and whether Apple’s optimism translates into increased sales and market share.
Source Economic Daily Times, Cult of Mac
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