Samsung has been the dominant brand in its home country of South Korea for some time, although according to a recent report, Apple is gaining ground on them in the country.
Apple has recently seen an increase in its market share in South Korea after the iPhone 6 and iPhone 6 Plus, and the company ended up with 33 percent of the smartphone market in November.
Apple’s Market Share Surge
Before the launch of the iPhone 6 and iPhone 6 Plus in South Korea, Apple’s share of the smartphone market there was around 15 percent, so it has more than doubled with the launch of these new devices. This significant increase can be attributed to several factors, including the innovative features and sleek design of the iPhone 6 series, which have resonated well with South Korean consumers. Additionally, Apple’s aggressive marketing strategies and partnerships with local carriers have played a crucial role in boosting its market presence.
“No foreign brand has gone beyond the 20% market share mark in the history of Korea’s smartphone industry,” said Tom Kang, research director for mobile devices at Counterpoint. “It has always been dominated by the global smartphone leader, Samsung. But iPhone 6 and 6 Plus have made a difference here, denting the competition’s phablet sales.”
The iPhone 6 and 6 Plus have not only attracted new customers but also encouraged existing Apple users to upgrade their devices. The larger screen sizes and enhanced performance of these models have made them particularly appealing in a market that has traditionally favored larger devices. This shift in consumer preference has put pressure on Samsung and other local manufacturers to innovate and offer more competitive products.
Global Impact of Apple’s New Handsets
Apple has also seen an increased share of the market in Japan with the launch of their new handsets, and now has 51 percent of the market in Japan. This dominance in Japan can be attributed to similar factors as in South Korea, including the popularity of larger screens and the strong brand loyalty that Apple enjoys in the region. The success of the iPhone 6 series in these key Asian markets highlights the global appeal of Apple’s products and its ability to challenge local competitors.
In addition to South Korea and Japan, the iPhone 6 and 6 Plus have also performed well in other international markets. In China, for example, Apple has seen a significant increase in sales, driven by the growing middle class and their demand for premium smartphones. The company’s ability to cater to diverse consumer preferences across different regions has been a key factor in its global success.
Moreover, Apple’s ecosystem of products and services, including the App Store, iCloud, and Apple Music, has created a loyal customer base that is more likely to stick with the brand. This ecosystem not only enhances the user experience but also encourages customers to invest in multiple Apple devices, further boosting the company’s market share.
Looking ahead, Apple is expected to continue its upward trajectory in the global smartphone market. The company’s focus on innovation, quality, and customer satisfaction will likely help it maintain its competitive edge. Additionally, the anticipated launch of new models and features will keep consumers engaged and eager to upgrade their devices.
Source, Ubergizmo
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