The iPhone 12 comes with Apple’s Ceramic Shield, which is designed to be tougher than the previous glass used in the iPhone and other devices. This innovative technology aims to provide enhanced durability and protection, making the iPhone 12 more resilient to accidental drops and impacts.
Apple has now released a new advert called “Fumble,” which is designed to highlight the Ceramic Shield on the iPhone 12. The advert showcases the robustness of the Ceramic Shield by depicting a scenario where the phone is accidentally dropped, emphasizing its ability to withstand such incidents without significant damage.
What Makes Ceramic Shield Unique?
Apple’s Ceramic Shield is designed to be tougher and less breakable when you drop your device. This is achieved through a high-temperature crystallization process that grows nano-ceramic crystals within the glass matrix. These crystals are harder than most metals, providing a significant increase in toughness. According to Apple, the Ceramic Shield offers four times better drop performance compared to previous iPhone models.
We have seen a number of videos that have demonstrated its durability, showing that it is less likely to break when dropped. For instance, popular tech reviewers have conducted drop tests from various heights, and the iPhone 12 has consistently shown impressive resilience. This makes it an excellent choice for users who are prone to accidental drops or those who lead an active lifestyle.
Real-World Performance and Limitations
While the Ceramic Shield significantly enhances the durability of the iPhone 12, it is not entirely impervious to damage. The glass will still scratch like normal smartphone glass. We saw this in a previous video where it showed scratches similar to the majority of other handsets on the market. This means that while the Ceramic Shield can protect against drops, it is still susceptible to scratches from everyday objects like keys or coins.
Moreover, it’s important to note that the Ceramic Shield primarily protects the front of the device. The back of the iPhone 12, although made from durable glass, does not benefit from the same level of protection. Therefore, users should still consider using a protective case to safeguard the entire device.
In addition to its durability, the Ceramic Shield does not compromise on clarity or touch sensitivity. Users can enjoy the same high-quality display and responsive touch experience that they expect from an iPhone. This balance between toughness and usability is a testament to Apple’s commitment to innovation and user experience.
The iPhone 12’s Ceramic Shield represents a significant advancement in smartphone durability. By incorporating nano-ceramic crystals into the glass, Apple has created a screen that is much more resistant to drops and impacts. However, users should remain mindful of potential scratches and consider additional protective measures for comprehensive protection. The “Fumble” advert effectively highlights these strengths, reinforcing the iPhone 12’s position as a robust and reliable device.
Source MacRumors
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