Intel has announced that they are launching a new web-based TV service this year. The new service was announced by corporate VP of Intel Media Erik Huggers, who spoke to All Things D.
The new Intel web TV service will come in the form of a set-top box that will be connected to the web and also your HDTV. The device hasn’t been given a name as yet, and Intel plans to offer bundles of TV programs, similar to what is offered by other content providers. This move marks Intel’s entry into the competitive market of streaming services, aiming to provide a unique blend of technology and entertainment.
Innovative Features and Privacy Concerns
Not much is known about the hardware for Intel’s new web-based TV as yet. What we do know is that it will come with a built-in camera, designed to watch your movements and also your TV viewing habits. This camera technology is intended to personalize the viewing experience by recognizing different users and tailoring content recommendations accordingly. For instance, the device could suggest different shows for adults and children based on who is in front of the TV.
However, this feature raises significant privacy concerns. The camera could also be used to help advertisers target specific people. For example, they would show different adverts to you and different adverts to your children. Whether this is something consumers would be happy with is another matter. The idea of a camera watching your every move in your living room might be unsettling for many, and Intel will need to address these privacy issues transparently to gain consumer trust.
Market Competition and Future Prospects
Intel’s entry into the web-based TV service market puts it in direct competition with established players like Netflix, Amazon Prime, and Hulu. These services have already garnered substantial user bases and offer a wide range of content. Intel’s strategy to differentiate itself seems to hinge on the integration of advanced technology, such as the built-in camera and personalized content delivery.
Moreover, Intel’s approach to offering bundles of TV programs could appeal to consumers who are looking for a more traditional TV experience combined with the flexibility of streaming services. This hybrid model might attract users who are not entirely ready to cut the cord but still want the benefits of internet-based TV.
Intel has not given any specific date on when this new web-based TV service will launch. All we know is that it is expected sometime in 2013. The anticipation is building, and many are curious to see how Intel will navigate the challenges of entering a saturated market. As soon as we get some more information, we will let you guys know.
In conclusion, Intel’s new web-based TV service represents an ambitious step into the future of home entertainment. With its innovative features and potential for personalized content, it could offer a fresh alternative to existing services. However, the success of this venture will largely depend on how well Intel can address privacy concerns and differentiate itself in a crowded market.
Source All Things D
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