I’d wager that most people who enjoy video games have played Angry Birds on one platform or another. The game originally launched for mobile phones before hitting tablets and eventually heading to the computer. Intel has announced a themed version of Angry Birds is now available on Facebook.
Themed Levels and Design Elements
The themed version of the game has Intel ultrabook-inspired levels and design elements. The slingshot that flings the birds is yellow and blue, which are Intel colors. The environments that you play in have circuit boards to replace some of the wooden blocks that the birds are trying to destroy. This unique design not only adds a fresh visual appeal but also integrates the technological essence of Intel into the gameplay.
The green pigs also have a circuit board design on their heads, making them look like tiny tech villains. This clever integration of Intel’s branding into the game’s design elements makes it a unique experience for players. The game is free to play, and has scoreboards that can be shared on Facebook to challenge friends. This social feature adds a competitive edge, encouraging players to engage more with the game and their social circles.
Gameplay Experience and Community Engagement
“Our top priority is to surprise and delight our fans,” said Peter Vesterbacka, Mighty Eagle and CMO, Rovio. “The game is a great way to experience all the fun of Angry Birds in a brand new environment, inspired by Intel’s spectacular new technology.” This collaboration between Rovio and Intel is a testament to how gaming companies are increasingly partnering with tech giants to create unique and engaging experiences for their users.
The gameplay remains true to the original Angry Birds mechanics, where players use a slingshot to launch birds at structures to destroy the pigs. However, the Intel-themed version introduces new challenges and obstacles that are inspired by technology, making it a fresh experience even for seasoned players. For instance, some levels might feature moving circuit boards or electronic components that add a layer of complexity to the game.
Moreover, the integration of Facebook allows for a more connected gaming experience. Players can easily share their scores, invite friends to play, and even compete in weekly tournaments. This social aspect not only enhances the replay value of the game but also fosters a sense of community among players. It’s not just about beating the game; it’s about outscoring your friends and climbing the leaderboard.
The Impact of Themed Games on Brand Awareness
Themed games like this Intel version of Angry Birds serve as an effective marketing tool. By embedding their brand into a popular game, Intel can reach a broader audience and create a lasting impression. Players who might not be familiar with Intel’s products get a subtle introduction to the brand through the game’s design elements and levels. This kind of brand integration is more engaging than traditional advertising because it offers an interactive experience.
Additionally, themed games can also drive traffic to the brand’s other platforms. For example, players who enjoy the Intel-themed Angry Birds might be more inclined to visit Intel’s website or social media pages to learn more about their products. This creates a multi-channel marketing strategy that leverages the popularity of the game to boost brand awareness and engagement.
The Intel-themed version of Angry Birds on Facebook is a brilliant example of how gaming and technology companies can collaborate to create unique and engaging experiences for users. With its innovative design elements, social features, and brand integration, this version of Angry Birds offers something new for both fans of the game and newcomers alike. So, if you haven’t tried it yet, now is the perfect time to sling some birds and smash some tech-themed pigs!
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