If you weren’t crazy about Rage before, then at the very least you’ll be scrambling over yourself to hit that Facebook “Like” button now. Or at least, that may be the thinking behind id and Bethesda’s announcement, we don’t really know. We would have thought that despite Rage’s bog-standard… well, everything apart from the visuals, there’d still be at least 100k people out there who were willing to give it the benefit of the doubt on the strength of the Carmack name alone. Not an assumption Bethesda PR seem to share.
We’re still hoping that maybe there’s an unannounced economic design component to the game that this publicity stunt ties into, kind of like the whole “Seven sins” thing EA did for Dante’s Inferno, only less pointless or offensive. Or maybe it’s more like giving out your email address for a discount card at the supermarket.