Uh-oh. Mentioning that it’s a ‘competitor’ in the title of this post may have jinxed WireDoo. WireDoo? It’s MC Hammer’s search engine. Well, not exactly his, but him and a select team spent the better part of two years creating a search engine that differs. Now it’s at pre-beta and on the verge of a massive (we hope) debut.
Okay, so maybe people won’t ever stop making “U Can’t Touch This” references and generally poking fun at MC Hammer’s latest venture. Still, the guy has mad vision—and we mean this in a good way. In a world cluttered with startups running on half-baked ideas, MC Hammer has the cojones to go for the big time.
What Makes WireDoo Special?
So what makes WireDoo special? According to MC Hammer himself, it’s got depth. Specifically, it goes beyond keywords and gets relational results. Think of it as a further tweaked version of Google. While traditional search engines focus on keyword matching, WireDoo aims to understand the context and relationships between different pieces of information. This means that when you search for a term, WireDoo will not only provide results directly related to that term but also related topics, offering a more comprehensive view.
For example, if you search for “car,” WireDoo might provide information on car insurance, car loans, car maintenance, and even nearby car dealerships. This relational approach could potentially save users time and provide a richer search experience.
Reception and Future Prospects
All this was revealed to an audience at the Web 2.0 Summit in San Francisco. Though WireDoo is still in pre-beta, the press seems to be receiving the news with a lot of enthusiasm. At least they’re not outright dismissing MC Hammer. The tech community is curious to see how WireDoo will perform against established giants like Google and Bing.
The concept of relational search is not entirely new, but WireDoo’s approach could bring a fresh perspective to the table. If executed well, it could carve out a niche for itself in the crowded search engine market. However, the road ahead is challenging. Competing with established players requires not only a unique selling proposition but also significant resources for continuous improvement and marketing.
MC Hammer’s involvement adds a layer of intrigue and publicity, which could help in gaining initial traction. His celebrity status might attract users who are curious to see what the buzz is about. However, sustained success will depend on the search engine’s ability to deliver on its promises and provide a superior user experience.
If you’ve gone this far with this post, below is your reward. It’s a blast from the past. Enjoy!
Source CNN
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