After announcing last week at the Web 2.0 summit in San Francisco that Google would be adding Twitter to its Google Social Search, you can now use the social networking search tool to trawl through “tweets” as part of its search results.
Google Social Search essentially pulls its information from social networks like Twitter, FriendFeed, Picasa, Blogger, and Google Reader and adds it to Google search results. Facebook isn’t included due to ongoing discussions between Google and Facebook. Check out the video below on how Google Social Search works.
How Google Social Search Enhances Your Search Experience
Google Social Search aims to provide more personalized and relevant search results by incorporating data from your social networks. When you search for a topic, Google not only shows the standard web results but also includes content shared by your friends and connections on various social platforms. This means you can see tweets, blog posts, and photos from people you know, making the search experience more tailored to your interests and social circle.
For example, if you’re searching for reviews on a new gadget, Google Social Search might show you tweets from your tech-savvy friends who have already shared their opinions. Similarly, if you’re looking for travel recommendations, you might find blog posts from friends who have visited the destination you’re interested in. This integration helps you make more informed decisions based on the experiences and insights of people you trust.
The Impact of Excluding Facebook
One notable absence from Google Social Search is Facebook. The exclusion is due to ongoing discussions between Google and Facebook, which means that content from Facebook profiles and pages is not included in the search results. This limitation can be significant given Facebook’s vast user base and the amount of content shared on the platform daily.
However, the integration of other social networks like Twitter and FriendFeed still provides a wealth of information. Twitter, in particular, is a valuable source of real-time updates and opinions, making it a crucial component of Google Social Search. Users can stay updated with the latest trends, news, and discussions happening on Twitter, all within their Google search results.
You can try Google Social Search and check out other Google projects here.
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