Google has announced a new feature for its Google Phone App called Verified Calls. As the name suggests, it is designed to let you know that the incoming call is from a legitimate company and not a robocaller, spam, or scam call.
For example, if your bank calls you, it will show on the screen that it is a verified call from your bank. It will also display why your bank is calling you.
Verified Calls aims to solve this problem by showing the caller’s name, logo, reason for calling, and a verification symbol indicating the business has been authenticated by Google. This is done in a secure way—Google doesn’t collect or store any personally identifiable information after verification.
Verified Calls is a feature on Google’s Phone app, which comes pre-loaded on many Android phones and will be available for download starting later this week on even more Android devices.
How Verified Calls Work
The Verified Calls feature works by leveraging Google’s extensive business database. When a business wants to make a verified call, they must first register with Google and provide their business information. This information includes the business name, logo, and the reason for the call. When the call is made, Google cross-references this information with its database to ensure the call is legitimate. If everything checks out, the call is marked as verified and the relevant information is displayed on the recipient’s screen.
This process is designed to be secure and private. Google ensures that no personally identifiable information is collected or stored during the verification process. This means that users can trust the information displayed without worrying about their privacy being compromised.
Benefits of Verified Calls
The introduction of Verified Calls brings several benefits to both consumers and businesses. For consumers, the primary benefit is the reduction in spam and scam calls. With the rise of robocalls and phone scams, many people have become wary of answering calls from unknown numbers. Verified Calls provide a layer of trust, making it easier for consumers to distinguish between legitimate calls and potential scams.
For businesses, Verified Calls offer a way to improve communication with their customers. By providing a verified reason for the call, businesses can increase the likelihood that their calls will be answered. This is particularly important for businesses that rely on phone communication for customer service, appointment reminders, and other important interactions.
Additionally, Verified Calls can help businesses build trust with their customers. When customers see that a call is verified by Google, they are more likely to trust the information provided and feel confident in their interactions with the business.
Real-World Applications
The potential applications for Verified Calls are vast. For instance, healthcare providers can use Verified Calls to remind patients of upcoming appointments or to provide important health information. Financial institutions can use the feature to notify customers of suspicious activity on their accounts or to offer personalized financial advice. Retailers can use Verified Calls to inform customers about order updates, delivery schedules, and special promotions.
Moreover, government agencies can leverage Verified Calls to communicate important information to citizens, such as emergency alerts or public service announcements. Educational institutions can use the feature to keep parents informed about school events, closures, and other important updates.
Future Developments
As the Verified Calls feature continues to roll out, it is likely that Google will introduce additional enhancements and integrations. For example, future updates could include the ability to verify calls from international businesses, further expanding the reach and utility of the feature. Google may also explore partnerships with other communication platforms to extend the benefits of Verified Calls beyond the Google Phone app.
In conclusion, Verified Calls is a significant step forward in the fight against spam and scam calls. By providing a reliable way to verify the legitimacy of incoming calls, Google is helping to create a safer and more trustworthy communication environment for everyone. This is a great feature for Android phones and should cut down on scam and spam calls for many people.
Source: Google
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