Google has this week launched a new campaign called “Why these ads” to inform its users how to manage the adverts that are shown on Google searches and within the services and applications.
The move is designed to make Google’s advertising methods more transparent for its users and how they can benefit from interacting with them. Watch a promotional video explaining Google’s advertising and how it can be controlled after the jump.
“Our advertising system is designed to show the right ad to the right person at the right time. Because ads should be just as useful as any other information on the web, we try to make them as relevant as possible for you. Over the coming weeks, we’re making improvements to provide greater transparency and choice regarding the ads you see on Google search and Gmail. Soon, you’ll be able to learn more about these ads by clicking the “Why these ads” link next to ads on Google search results and Gmail.”
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