Industry analyst Benedict Evans has this week released evidence and calculations that show that Google could have sold 4.6 million Nexus 7 tablets in 2012.
The finding unveiled on Evans’ website reveals that since the Nexus 7 went on sale in quarter 3 of 2012, around 4.8 million tablets have been sold since then.
Detailed Analysis of Nexus 7 Sales
Analyst Benedict Evans explains on his website:
“Google doesn’t say anything about Nexus device sales, but Asustek, the manufacturer of the Nexus 7, does. The chart below, from the Q3 IR deck, shows tablet unit sales for the first three quarters of 2012: today it announced that total tablet sales in 2012 were 6.3m units (in line with a target it stated in December). The Nexus 7 went on sale in Q3, and in October the CEO was quoted as saying: ‘at the beginning, it was, for instance, 500K units a month, then maybe 600, 700K. This latest month, it was close to 1 million.'”
The Nexus 7, which was Google’s first foray into the tablet market, was designed to compete with other popular tablets like Apple’s iPad and Amazon’s Kindle Fire. The device featured a 7-inch display, a quad-core processor, and the latest version of Android at the time, making it a compelling option for consumers looking for a high-quality yet affordable tablet.
Market Impact and Consumer Reception
The Nexus 7’s competitive pricing and robust feature set helped it gain significant traction in the market. It was particularly popular among tech enthusiasts and budget-conscious consumers who wanted a powerful device without breaking the bank. The tablet’s success can be attributed to several factors:
1. Affordability: Priced at $199 for the base model, the Nexus 7 was significantly cheaper than many of its competitors, making it accessible to a broader audience.
2. Performance: With a quad-core processor and a high-resolution display, the Nexus 7 offered performance that rivaled more expensive tablets.
3. Google Ecosystem: Being a Google-branded device, the Nexus 7 provided a pure Android experience, free from the bloatware that often plagued other Android tablets. This made it particularly appealing to Android purists.
For more information on the Nexus 7 sales jump over to the Evans website for details.
Source: Benedict Evans
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