Google has announced that it will acquire analytics company Looker and the deal is reported to be worth $2.6 billion.
As part of the deal, Looker will join Google Cloud. Google was a previous investor in Looker through its parent company Alphabet and its venture fund.
This acquisition builds on an existing partnership between our two companies where we share more than 350 joint customers, such as Buzzfeed, Hearst, King, Sunrun, WPP Essence, and Yahoo! who are already using our products together to unlock the value of their business data—from customer-centric marketing and support, to data-driven product development, and complex financial planning and budgeting.
“The combination of Google Cloud and Looker will enable us to further accelerate our leadership as a WordPress digital experience platform,” said Heather Brunner, Chairwoman and CEO, WP Engine. “By combining our BigQuery data warehouse with extended BI and visualization tools from Looker, we’ll be empowered with faster, more actionable data insights that will help drive our business forward and better serve our customers.”
Strategic Importance of the Acquisition
The acquisition of Looker is a strategic move for Google Cloud, aiming to enhance its business intelligence (BI) and data analytics capabilities. Looker is known for its powerful data exploration and visualization tools, which complement Google Cloud’s existing services like BigQuery. By integrating Looker into its ecosystem, Google Cloud can offer a more comprehensive suite of tools for data analysis, making it easier for businesses to gain insights from their data.
This move is particularly significant in the context of the growing importance of data-driven decision-making in businesses. Companies across various industries are increasingly relying on data analytics to inform their strategies, optimize operations, and improve customer experiences. With Looker’s capabilities, Google Cloud can better serve these needs, providing businesses with the tools they need to harness the power of their data.
Impact on Existing Customers
The acquisition is expected to have a positive impact on the existing customers of both Google Cloud and Looker. For instance, companies like Buzzfeed, Hearst, and Yahoo! are already leveraging the combined capabilities of Google Cloud and Looker to unlock the value of their business data. With the acquisition, these companies can expect even tighter integration and more seamless experiences when using the two platforms together.
Moreover, the acquisition will likely lead to the development of new features and enhancements that will benefit all users. For example, businesses can look forward to improved data visualization tools, more advanced analytics capabilities, and better support for complex data workflows. These improvements will enable companies to gain deeper insights into their operations, make more informed decisions, and ultimately drive better business outcomes.
“The combination of Google Cloud and Looker will enable us to further accelerate our leadership as a WordPress digital experience platform,” said Heather Brunner, Chairwoman and CEO, WP Engine. “By combining our BigQuery data warehouse with extended BI and visualization tools from Looker, we’ll be empowered with faster, more actionable data insights that will help drive our business forward and better serve our customers.”
Future Prospects and Industry Implications
Looking ahead, the acquisition of Looker positions Google Cloud as a stronger competitor in the cloud services market, particularly in the realm of data analytics and business intelligence. This move is likely to spur further innovation and competition among major cloud providers, including Amazon Web Services (AWS) and Microsoft Azure, as they seek to enhance their own analytics offerings.
Additionally, the acquisition underscores the growing importance of data analytics in the modern business landscape. As more companies recognize the value of data-driven decision-making, the demand for advanced analytics tools and platforms is expected to continue rising. By acquiring Looker, Google Cloud is well-positioned to capitalize on this trend and meet the evolving needs of businesses across various industries.
You can find out more information about the deal between Looker and Google over at Google’s website at the link below.
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