Google has announced that it will acquire analytics company Looker and the deal is reported to be worth $2.6 billion.
As part of the deal Looker will join Google Cloud, Google was a previous investor in Looker through its parent company Alphabet and its venture fund.
This acquisition builds on an existing partnership between our two companies where we share more than 350 joint customers, such as Buzzfeed, Hearst, King, Sunrun, WPP Essence, and Yahoo! who are already using our products together to unlock the value of their business data—from customer-centric marketing and support, to data-driven product development, and complex financial planning and budgeting.
“The combination of Google Cloud and Looker will enable us to further accelerate our leadership as a WordPress digital experience platform,” said Heather Brunner, Chairwoman and CEO, WP Engine. “By combining our BigQuery data warehouse with extended BI and visualization tools from Looker, we’ll be empowered with faster, more actionable data insights that will help drive our business forward and better serve our customers.”
You can find out more information about the deal between Looker and Google over at Google’s website at the link below.
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