According to a recent report by Sensor Tower Global app sales and spending on Christmas Day 2019 increased by 11.3% over the previous year.
Sales on the Apple App Store and Google Play Store apparently reached $277 million on Christmas Day, up from $249 million the previous day.
Consumer spending in apps and mobile games on Christmas accounted for about 5 percent of all revenue generated by the stores for the Month of December, which reached nearly $5.1 billion globally according to our estimates. This was 8 percent greater than the approximately $4.7 billion spent across both platforms during December 2018.
The majority of mobile spending on Christmas, approximately $210 million, was focused on the Games category, which generated 76 percent of revenue across both stores and grew about 8 percent Y/Y from $195 million. PUBG Mobile from Tencent’s TiMi studio led in-game spending with $8.5 million, up 431 percent from the $1.6 million players spent in the game on Christmas 2018.
You can see the full report over at Sensor Tower at the link below.
Source Sensor Tower
Latest Geeky Gadgets Deals
Disclosure: Some of our articles include affiliate links. If you buy something through one of these links, Geeky Gadgets may earn an affiliate commission. Learn more.