Fitbit has announced that it is launching four new wearable devices, these include the new Versa Lite Edition, the Inspire, Inspire HR and the Ace 2.
The new Versa Lite Edition will cost $159.95, the Inspire will cost $69.95 and the Inspire HR $99.95, the Ace 2 will cost $69.95.
“Since founding Fitbit almost 12 years ago, we’ve focused on making health fun and achievable for everyone – regardless of fitness level or goals. Today we have a growing, supportive community of more than 27 million active users1 around the world who are getting more active, sleeping better, reducing stress, managing weight and getting healthier from being ‘on Fitbit,’ which is a testament to the power of our platform and our consistent innovation across our devices, software features and mobile app experience,” said James Park, co-founder and CEO of Fitbit.
The wearables category continues to evolve and grow, with global shipments of wearable devices forecasted to reach 189 million units by 2022, up from 125 million units in 2018, according to IDC research.2 While growth is being driven by smartwatches, trackers are expected to remain an important part of the category overall.3 Fitbit believes this rapid growth provides a large opportunity to bring new consumers to the category by offering both smartwatch and tracker form factors that feel more accessible and are affordably priced.
You can find out more details about all of the new Fitbit wearable devices over at the company’s website at the link below.
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