AT&T has announced their new location based advertising, the first of its kind in the US. AT&T Advanced Ad Solutions and Placecast today announced an agreement to provide ShopAlerts by AT&T, which are special offers delivered to consumers via their mobile phones when they are near a participating store or brand.
Fortunately the trial is currently only available to customer who opt in to the new service, in New York, Los Angeles, Chicago, and San Francisco.
The ShopAlerts service by AT&T will send consumers offers, rewards, and coupons based on their specific geographic location. Which are triggered by a “geo-fence” (a virtual-perimeter around a retail location), that are created by AT&T around and area or event via geographic location. Once trigger by going inside a geo-fence location, participants will then receive relevant marketing messages to their mobile devices.
Currently advertisers on the service are : HP, Kmart, JetBlue, SC Johnson, Kibbles ‘n Bits, Nature’s Recipe and the National Milk Mustache “got milk?” Campaign.
Katie Thompson, associate director of digital media of JetBlue, explains what it will mean for retailers.
“We were excited about the opportunity because it takes the onus off of the advertiser to build a large database of opt-in users that the true power of the technology can be harnessed,”