Facebook Place Tips has launched national with new Facebook beacons now being provided to retailers and businesses for free to help connect with customers while they visit.
The Facebook beacons have been created to provide a way of customers to learn more about your business while using Facebook during their visit, and are free for business use.
The Place Tips feature originally rolled out in January and has been beta tested for the last six months. Once a Facebook Place Tip beacon has been installed, when people visit your business and open Facebook, they’ll see Place Tips with information about your business such as :
– A welcome note and photo
– Prompts to like your Facebook Page and check in
– Posts from your Facebook Page
– Their friends’ recommendations about your place
Facebook explains a little more about the devices privacy :
“These beacons use Bluetooth technology to send a one-way signal to the Facebook app on your visitors’ phones to help us show them the right information.
The beacons don’t collect any information from people or their phones or change the kind of location information Facebook receives. They’re designed not to disrupt the operation of your Wi-Fi or other
equipment. Only people who have enabled location services on their phone and have Bluetooth turned on will receive Place Tips from the beacon at your business.”
For more information on the new Facebook Bluetooth beacons jump over to the Facebook website for details and the ability to signup, although retailers can’t yet advertise through Facebook Place Tips as yet.
Source: Re/Code
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