We recently heard about the dispute between Facebook and Adblock Plus, Facebook originally started to circumvent Adblock Plus to stop it from blocking adverts on Facebook.
Adblock Plus released a workaround which stopped Facebook from showing adverts to people who were using the software.
Now Facebook has released some more code to get around the workaround from Adblock Plus, you can see a statement from Facebook below.
“We’re disappointed that ad blocking companies are punishing people on Facebook as these new attempts don’t just block ads but also posts from friends and Pages. This isn’t a good experience for people and we plan to address the issue. Ad blockers are a blunt instrument, which is why we’ve instead focused on building tools like ad preferences to put control in people’s hands.”
Obviously Facebook has decided not to pay Adblock Plus to let their adverts through. It is funny that a company that blocks adverts on websites, makes it money by allowing adverts through its wall when someone pays them, this is hardly very ethical and hurts publishers.
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