We recently heard some details about the new electric Aston Martin RapidE that will launch in 2017 and now Aston Martin have unveiled a concept version of the car.
The electric Aston Martin RapidE will apparently come with around 550 horsepower, although Aston are also planning a faster model with around 1000 horsepower.
Development and Collaboration
The new RapidE concept has been developed in collaboration with Williams Advanced Engineering at its facility in Grove, Oxfordshire. This partnership leverages Williams’ expertise in electric vehicle technology, which has been honed through their work in Formula E racing. The collaboration aims to bring cutting-edge electric powertrain technology to the luxury car market, ensuring that the RapidE not only meets but exceeds the expectations of Aston Martin’s discerning clientele.
The concept car is on display today in support of a creative summit organised by the British government’s successful GREAT campaign. This campaign is designed to showcase the best of what the UK has to offer and encourage people to visit, do business, invest, and study in this country. The inclusion of the RapidE in this event underscores the UK’s commitment to innovation and sustainability in the automotive sector.
Future of Luxury Electric Vehicles
Aston Martin CEO, Dr. Andy Palmer, said: “We see luxury electric vehicles as an intrinsic part of our future product portfolio and welcome ChinaEquity into the next phase of study for the project development. The exciting RapidE concept tangibly demonstrates the capability and ambition of Aston Martin towards developing low- and zero-emission sports cars.”
Dr. Palmer’s statement highlights the strategic importance of electric vehicles (EVs) in Aston Martin’s future. The company is not just dipping its toes into the electric market; it is diving in headfirst with ambitious plans. The involvement of ChinaEquity, a prominent investment firm, indicates strong financial backing and a commitment to bringing the RapidE to market.
The RapidE is expected to feature a state-of-the-art battery system that will provide a substantial range, making it a viable option for both city driving and longer journeys. The car’s design will likely incorporate advanced aerodynamics to maximize efficiency, while still maintaining the iconic Aston Martin aesthetic.
In addition to its impressive horsepower, the RapidE is expected to offer a suite of high-tech features, including advanced driver assistance systems (ADAS), a cutting-edge infotainment system, and luxurious interior materials. These features will ensure that the RapidE is not just an electric vehicle, but a true Aston Martin in every sense.
The move towards electric vehicles is also part of a broader trend in the automotive industry. With increasing concerns about climate change and air quality, many countries are implementing stricter emissions regulations. Luxury car manufacturers like Aston Martin are responding by developing high-performance electric vehicles that do not compromise on style or driving experience.
You can find out more details about the new Aston Martin RapidE at the link below. The car is expected to launch in 2017, and it promises to be a game-changer in the world of luxury electric vehicles. With its combination of performance, luxury, and sustainability, the RapidE is set to redefine what an electric sports car can be.
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