Dead Space 3’s inclusion of microtransactions in a boxed AAA game costing $60 might have met with a backlash from press, but EA says that’s the way forward for all of its games. The moves comes as EA’s bid to increase the online part of its business as retail keeps shrinking, in the wake of lower than previous, but still significant losses for the company this quarter to the tune of $45 million.
“The next and much bigger piece [of the business] is microtransactions within games,” EA’s Blake Jorgensen said. “We’re building into all of our games the ability to pay for things along the way, either to get to a higher level to buy a new character, to buy a truck, a gun, whatever it might be. Consumers are enjoying and embracing that way of the business.”
“Without a doubt, you’re going to see more digital business and particularly more digital components of the gameplay allowed because the ease of it will be much better and the storage capability better.”
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