Remember that little slice of Blogspot where your opinions on video games sit snugly nestled among the branches of ranty trees made out of writing? Did you ever use it to get a press pass for E3? Because chances are you won’t be pulling that again unless you invest all your life savings in Google ads for it. Or rather, all your future earnings because let’s face it, who has life savings anymore?
Yes, the E3 Media Team have announced E3 will now be accessible to online media outlets with a certified 8k monthly impressions only. Certified by whom? Compete.com, xinureturns.com, Quantcast.com and Alexa. At the same time.
“We require that sites be fully launched, operational for six months, and that the website receives a minimum of 8,000 monthly unique impressions as a baseline for each media badge issued,” the email sent out to prospective applicants read.
There is, of course, a considerable degree of criticism leveled their way, not least the actually pretty valid accusation that this will only allow big sites to grow and smaller ones to whither, but then again if they just let anyone in they’d have some sort of PAX on their hands and who wants that?