In an interview with Wired, Activision has unveiled that they will be making regular updates to their Call Of Duty franchise every couple of weeks. These updates might include new missions or spec-op modes instead of just multiplayer maps. Activision is hoping to create a persistent world for its players, one that is both constantly evolving and perpetually played, explained Activision Publishing CEO Eric Hirshberg.
Enhancing the Call of Duty Experience
The new updates will help the new Call of Duty Elite subscription service become even more popular, it’s hoped. Activision Publishing CEO Eric Hirshberg explains:
“The idea of giving people constant incremental playable content and making it so you’re never more than a few weeks away from the next new experience within the Call of Duty universe is part of what we’re experimenting with,”
This approach aims to keep the game fresh and engaging for players, ensuring that they always have something new to look forward to. By breaking up the downloadable content (DLC) into smaller, more frequent updates, Activision hopes to maintain a high level of player engagement and satisfaction. This strategy is particularly important in the highly competitive gaming industry, where players have numerous options and can easily switch to other games if they become bored or dissatisfied.
Variety and Innovation in Playable Content
“One of the things that was most appealing when we were researching these ideas with consumers is the idea of breaking up the DLC so that it comes more often and more regularly,” Hirshberg continues. “We want to provide DLC to people more often and also experiment with more of a variety in the forms of playable content.”
This means that players can expect not only new maps but also new missions, spec-op modes, and potentially other innovative forms of content that have not yet been explored in the Call of Duty universe. For example, new story-driven missions could provide a deeper narrative experience, while new spec-op modes could offer unique challenges and cooperative gameplay opportunities.
The introduction of a variety of content types also allows Activision to cater to different player preferences. Some players may prefer the competitive nature of multiplayer maps, while others might enjoy the cooperative aspects of spec-op modes or the immersive storytelling of new missions. By offering a diverse range of content, Activision can appeal to a broader audience and keep more players engaged over the long term.
Moreover, this strategy aligns with the growing trend in the gaming industry towards live service games, which are designed to be continuously updated and expanded over time. Games like Fortnite and Destiny 2 have demonstrated the success of this model, and Activision is clearly looking to replicate that success with Call of Duty.
In addition to enhancing player engagement, regular updates also provide opportunities for Activision to gather feedback and make adjustments based on player preferences and behaviors. This iterative approach allows the company to refine and improve the game continuously, ensuring that it remains relevant and enjoyable for players.
Overall, Activision’s plan to provide regular updates and a variety of new content for Call of Duty represents a significant shift in how the franchise is managed and maintained. By creating a persistent, evolving world, Activision aims to keep players invested in the game for the long term, fostering a loyal and engaged player base.
Source: Wired
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