One of the most anticipated games this year went on sale on Tuesday, Call of Duty Modern Warfare 2. The game makers, Activision Blizzard, yesterday released the sales figures for the first 24 hours since the game launched.
Call Of Duty Modern Warfare 2 sold a massive 4.7 million copies in the US and UK in the first 24 hours, making it the fastest-selling game. This record was previously held by GTA IV, which took a massive $310 million in its first 24 hours in May 2008.
Record-Breaking Sales
The sales figures for Call of Duty Modern Warfare 2 are nothing short of phenomenal. Selling 4.7 million copies in just 24 hours is a testament to the game’s immense popularity and the effective marketing strategies employed by Activision Blizzard. To put this into perspective, the previous record-holder, GTA IV, generated $310 million in its first 24 hours. The success of Modern Warfare 2 not only shattered this record but also set a new benchmark for future game releases.
The game’s success can be attributed to several factors. Firstly, the Call of Duty franchise already had a massive following, thanks to its previous successful installments. Secondly, the game’s developers invested heavily in marketing and promotional activities, ensuring that the game was on everyone’s radar. Lastly, the game’s high-quality graphics, engaging storyline, and immersive gameplay made it a must-have for gamers.
Controversy and Publicity
There has been a lot of controversy over the launch of the game, mainly due to one level where the player kills civilians in an airport terror attack. This particular level, known as “No Russian,” has sparked outrage among various groups, including politicians and media outlets. The controversy surrounding this level has led to debates about the ethical implications of such content in video games.
Interestingly, the controversy has also contributed to the game’s success. The widespread media coverage and public debates have given the game plenty of free publicity. As the saying goes, “There’s no such thing as bad publicity.” The controversy has piqued the curiosity of many gamers, leading to increased sales.
Moreover, the game’s developers have defended the inclusion of the controversial level, stating that it adds depth to the storyline and provides a more immersive experience. They argue that the level is meant to evoke strong emotions and make players think about the consequences of their actions.
In addition to the controversy, the game has received positive reviews from critics and gamers alike. The game’s realistic graphics, engaging storyline, and multiplayer features have been praised, making it a favorite among gaming enthusiasts.
Overall, the launch of Call of Duty Modern Warfare 2 has been a resounding success. The game’s record-breaking sales figures and the controversy surrounding it have made it one of the most talked-about games of the year. As the gaming industry continues to evolve, it will be interesting to see how future game releases compare to the success of Modern Warfare 2.
via Geek Gestalt
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