With an investment of $25 million and three years of development, a new search engine named Blekko is looking to revolutionize the way we search.
Spam sites seem to be listed in all major search engine results at the moment, but Blekko is hoping to change this by making our searches cleaner using a new search development called slash tags.
What Are Slash Tags?
Slash tags tell Blekko to limit your search to a human-curated category of websites. For example:
Learning about arrays in PHP? Type “arrays /php.” Need a good pumpkin pie recipe? Yup, you guessed it – append the /recipes slash tag.
This innovative approach allows users to filter out irrelevant and low-quality content, ensuring that the search results are more accurate and useful. By focusing on human curation, Blekko aims to provide a more personalized and reliable search experience.
Combating Spam and Content Farms
In an effort to reduce the spam that is being created by content farms such as Demand Media, Blekko is hoping to combine large-scale human curation with algorithmic techniques to bring the quality back to search results. Content farms often produce low-quality articles that are designed to rank highly in search engines but offer little value to users. By filtering these out, Blekko aims to improve the overall quality of information available on the web.
Blekko’s approach is not just about removing spam; it’s about creating a more meaningful and efficient search experience. For instance, if you’re searching for medical information, you can use the /health slash tag to ensure that the results come from reputable health websites. This can be particularly useful in fields where accuracy and reliability are crucial.
Moreover, Blekko’s commitment to transparency sets it apart from other search engines. Users can see the sources of their search results and understand why certain sites are ranked higher than others. This level of transparency helps build trust and allows users to make more informed decisions about the information they consume.
Another interesting feature of Blekko is its ability to create custom slash tags. Users can create their own tags to filter search results according to their specific needs and preferences. This level of customization makes Blekko a versatile tool for both casual users and professionals who require precise and reliable information.
Give it a go for yourself and let us know your thoughts,
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