BlackBerry recently announced some details on how many apps were available in their BlackBerry World app store, what they didn’t mention is that one developer has contributed more than a third of all apps to their app store.
There are around 120,000 apps available to download from BlackBerry World, 47,000 of those were submitted to the BlackBerry app store by a developer called S4BB.
The guys over at the Verge talked to BlackBerry about the amount of apps in the app store from just one developer and got the following statement.
Developers in all app stores employ a number of different monetization tactics. BlackBerry World is an open market for developers and we let market forces dictate the success or failure of these tactics. Discoverability in overcrowded stores continues to be an issue affecting all developers. This is why we have worked hand in hand with developers on the Built for BlackBerry program to help showcase apps and games that exemplify the power of BlackBerry 10.
The Role of S4BB in BlackBerry World
S4BB, the developer responsible for over a third of the apps in BlackBerry World, has a unique approach to app development. Their strategy involves creating a large number of apps that cater to niche markets and specific user needs. This approach has allowed them to flood the app store with a variety of applications, ranging from utility tools to educational content. While some may argue that this dilutes the quality of the app store, others believe it provides users with a wider range of choices.
For instance, S4BB has developed numerous city guides, each tailored to a specific location. These guides offer detailed information about local attractions, dining options, and transportation, making them valuable resources for travelers. Additionally, S4BB has created a series of language learning apps, each focusing on a different language, which can be particularly useful for users looking to expand their linguistic skills.
Challenges and Opportunities in App Discoverability
One of the significant challenges faced by app developers in any app store is discoverability. With thousands of apps available, it can be difficult for users to find the ones that best meet their needs. BlackBerry’s statement highlights this issue, noting that discoverability in overcrowded stores continues to be a problem for all developers.
To address this, BlackBerry has implemented the Built for BlackBerry program. This initiative aims to highlight apps and games that showcase the capabilities of the BlackBerry 10 operating system. By working closely with developers, BlackBerry ensures that high-quality apps receive the visibility they deserve. This not only benefits developers by increasing their app’s exposure but also helps users find reliable and well-designed applications.
Moreover, BlackBerry World employs various algorithms and user feedback mechanisms to improve app discoverability. For example, apps that receive higher ratings and positive reviews are more likely to be featured prominently in the app store. This encourages developers to focus on quality and user satisfaction, ultimately leading to a better overall experience for users.
In conclusion, while the sheer volume of apps submitted by S4BB to BlackBerry World may raise questions about quality versus quantity, it also underscores the diverse range of applications available to users. BlackBerry’s efforts to enhance app discoverability through programs like Built for BlackBerry demonstrate their commitment to supporting developers and providing users with access to high-quality apps. As the app ecosystem continues to evolve, it will be interesting to see how BlackBerry and other platforms address the ongoing challenges of app discoverability and developer support.
Source The Verge
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