BBM or BlackBerry Messenger is scheduled to be available on Google’s Android platform and Apple’s iOS platform sometime soon. The mobile messaging service has previously only been available on BlackBerry devices, making this a significant expansion for the service.
BBM’s Expansion to New Platforms
The decision to bring BBM to Android and iOS is a strategic move by BlackBerry to broaden its user base and compete with other popular messaging apps like WhatsApp, Viber, and Facebook Messenger. By making BBM available on more platforms, BlackBerry aims to attract a larger audience and increase its relevance in the highly competitive messaging app market.
BBM has been known for its robust security features, which have been a significant selling point for BlackBerry devices. By extending these features to Android and iOS users, BBM could potentially appeal to users who prioritize privacy and security in their communications. This move could also help BlackBerry leverage its existing reputation for secure messaging to gain a foothold in new markets.
Potential Spin-Off: BBM Inc.
Now, according to a recent report by the WSJ, BlackBerry is considering spinning off BBM into a separate company, which will apparently be called BBM Inc. This potential spin-off indicates that BlackBerry sees significant value in BBM as a standalone entity. By creating a separate company, BlackBerry could focus more resources on developing and marketing BBM, potentially leading to faster innovation and growth.
According to the report, some executives are already working on new features for BBM, including video messaging for other platforms. This feature is currently available on BlackBerry devices, and its expansion to Android and iOS could make BBM more competitive with other messaging apps that already offer video messaging capabilities. Additionally, other potential features could include enhanced group chats, file sharing, and integration with other services and apps.
The creation of BBM Inc. could also open up opportunities for partnerships and collaborations with other companies. For example, BBM could integrate with enterprise solutions, offering secure messaging services for businesses. This could be particularly appealing to companies that require secure communication channels for sensitive information.
Moreover, the spin-off could lead to new monetization strategies for BBM. While the app has traditionally been free, BBM Inc. could explore premium features, subscription models, or even advertising to generate revenue. This could help ensure the long-term sustainability and growth of the service.
Source, Phone Arena
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