A Business Week article is suggesting that Apple and Microsoft have been plotting to change the iPhone’s default search engine from Google to Bing. Apparently, talks have been ongoing for a few weeks, say undisclosed sources.
The Implications of a Potential Deal
A deal between Apple and Microsoft would accelerate the already competitive rivalry between Apple & Google and would require users to then actively change settings on the iPhone to be able to search via Google. This move could have significant implications for the mobile search market. For instance, it would force users who prefer Google to take extra steps to revert to their preferred search engine, potentially leading to a shift in user behavior and search engine market share.
Obtaining this coveted default spot on the iPhone would help Bing gain market share in the quickly growing area of mobile search. According to the Nielsen Co., 86% of mobile users used Google in November, while only 11% used Bing. This stark contrast highlights the dominance of Google in the mobile search market and underscores the potential impact of such a deal on Bing’s market presence.
Strategic Moves and Market Dynamics
The strategic move by Apple to consider Bing as the default search engine could be seen as a way to diversify its partnerships and reduce its reliance on Google. This is particularly relevant given the increasing competition between Apple and Google in various domains, including mobile operating systems, app ecosystems, and hardware. By aligning with Microsoft, Apple could leverage Bing’s capabilities while simultaneously weakening Google’s stronghold in mobile search.
Moreover, this potential shift could also be a part of a broader strategy by Microsoft to enhance Bing’s visibility and usage. Despite being a distant second to Google, Bing has been making strides in improving its search algorithms, user interface, and integration with other Microsoft services. A partnership with Apple could provide Bing with a significant boost, allowing it to tap into the vast user base of iPhone users and potentially increase its market share.
Additionally, this move could have ripple effects on the advertising landscape. With Bing gaining more prominence, advertisers might consider reallocating their budgets to include Bing Ads, thereby diversifying their advertising strategies. This could lead to increased competition in the search advertising market, potentially driving innovation and better services for advertisers and users alike.
User Experience and Preferences
From a user experience perspective, the change in the default search engine could be met with mixed reactions. While some users might welcome the change and appreciate the integration of Bing’s features, others who are accustomed to Google’s search capabilities might find the transition inconvenient. Apple would need to ensure that the process of changing the default search engine is user-friendly and straightforward to minimize any potential frustration.
Furthermore, this development could prompt users to explore the unique features and advantages offered by Bing. For example, Bing’s integration with Microsoft services like Office 365 and its rewards program could provide added value to users. Additionally, Bing’s focus on visual search and its AI-driven capabilities might appeal to users looking for a different search experience.
The potential deal between Apple and Microsoft to make Bing the default search engine on iPhones could have far-reaching implications for the mobile search market, user behavior, and the competitive dynamics between tech giants. While it remains to be seen how this development will unfold, it is clear that such a move would mark a significant shift in the landscape of mobile search and digital advertising.
Via Business Week
Latest Geeky Gadgets Deals
Disclosure: Some of our articles include affiliate links. If you buy something through one of these links, Geeky Gadgets may earn an affiliate commission. Learn about our Disclosure Policy.
