With around a month left before Battlefield 3 is officially launched, reports are indicating that pre-orders could have already surpassed 1.5 million copies. This impressive figure puts the new Battlefield 3 game on track to be one of the biggest games of the year.
The report has come from Sterne Agee analyst Arvind Bhatia, who has reported the figures in the run-up to the game launch on September 29th for gamers on Xbox 360, PS3, and PC.
EA’s Ambitious Goals
EA is hoping to take a significant share of Infinity Ward’s Call of Duty franchise and give their new Call of Duty: Modern Warfare 3 game a race to the finish to see who will claim the FPS crown once both games are released and in the public domain. The competition between these two franchises has been fierce, with each installment pushing the boundaries of graphics, gameplay, and storytelling. Battlefield 3, developed by DICE, is particularly noted for its Frostbite 2 engine, which promises to deliver stunning visuals and highly destructible environments.
Industry Reactions and Expectations
When asked recently about sales targets, Infinity Ward’s Robert Bowling explained:
“We don’t care about sales numbers, we don’t care about competition, we don’t care about beating anyone. Our 100 percent focus is making a game that we’re going to love to play, that we’re going to be proud of, and that we know that our fans are going to play.”
This statement underscores the different approaches taken by the two companies. While EA is aggressively marketing Battlefield 3 to capture market share, Infinity Ward is focusing on the quality and enjoyment of their game. This philosophical difference could influence how each game is received by the public.
Battlefield 3 is set to feature a robust multiplayer experience, with large-scale battles that include vehicles such as tanks, jets, and helicopters. The game also promises a compelling single-player campaign that takes players to various global hotspots. In contrast, Modern Warfare 3 is expected to continue its tradition of fast-paced, close-quarters combat with a strong narrative-driven campaign.
The anticipation for Battlefield 3 is palpable, with fans eagerly discussing potential strategies and game modes on forums and social media. The beta testing phase has already generated positive feedback, with many praising the game’s realism and immersive experience.
EA’s marketing strategy has also included a series of trailers and gameplay demos that highlight the game’s advanced graphics and dynamic environments. These promotional materials have been well-received, further fueling the hype surrounding the game.
Only time will tell, and as more figures are released, we will keep you updated. The battle for the FPS crown is heating up, and both Battlefield 3 and Modern Warfare 3 are poised to deliver unforgettable gaming experiences.
Source: TFTs : Lazy Gamer
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