AT&T has announced that it intends to expand its smartphone range in 2010. In addition to the Apple iPhone, AT&T will also start selling Google Android-powered mobile phones and Palm webOS mobile phones.
Expansion of Smartphone Offerings
AT&T has confirmed that they will offer five new Google Android smartphones in the first half of 2010, as well as two new webOS smartphones from Palm. This move marks a significant expansion of their smartphone offerings, which previously centered around their exclusive deal with Apple for the iPhone. The introduction of these new devices is a strategic effort to diversify their product lineup and appeal to a broader range of consumers.
The decision to include Android and webOS devices is a clear indication that AT&T is preparing for the end of their iPhone exclusivity. With Apple likely to open up the iPhone to other mobile phone providers, AT&T is proactively seeking to maintain its competitive edge in the rapidly evolving smartphone market. By offering a wider variety of smartphones, AT&T aims to attract customers who may prefer different operating systems and features.
Focus on Smartphone Applications
AT&T believes that the company’s future lies with smartphone applications, which have seen massive growth over the last twelve months. The proliferation of apps has transformed smartphones into essential tools for communication, productivity, entertainment, and more. Recognizing this trend, AT&T is keen to support a diverse ecosystem of devices that can run a wide range of applications.
The inclusion of Google Android smartphones is particularly noteworthy, as the Android platform has been gaining significant traction. Android’s open-source nature allows for a high degree of customization and innovation, attracting both developers and consumers. By offering Android devices, AT&T is positioning itself to capitalize on the growing popularity of the platform.
Similarly, the addition of Palm webOS smartphones is a strategic move to cater to a niche but loyal user base. Palm’s webOS is known for its intuitive user interface and multitasking capabilities, making it an attractive option for users who prioritize ease of use and efficiency. By including webOS devices in their lineup, AT&T is ensuring that they have options for a variety of user preferences.
Implications for the Smartphone Market
This expansion is great news for Palm with their webOS handsets, and also great news for Google Android devices. As the Android platform expands across multiple mobile phone providers, it is definitely going to be the platform to watch in 2010. The increased availability of Android devices on AT&T’s network will likely drive further adoption and innovation within the platform.
For consumers, this means more choices and potentially better deals as competition among smartphone manufacturers and carriers intensifies. Users who were previously limited to the iPhone on AT&T’s network will now have the option to choose from a variety of Android and webOS devices, each offering unique features and capabilities.
Moreover, the move could spur other carriers to expand their own smartphone offerings, leading to a more dynamic and competitive market overall. As more carriers and manufacturers embrace multiple platforms, consumers will benefit from a wider selection of devices and services tailored to their needs.
In conclusion, AT&T’s decision to expand its smartphone range in 2010 by including Google Android and Palm webOS devices is a forward-thinking strategy aimed at maintaining its market position in a rapidly changing landscape. By diversifying their product lineup and focusing on the growing importance of smartphone applications, AT&T is well-positioned to meet the evolving demands of consumers and stay competitive in the years to come.
via CNET
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