US mobile carrier AT&T has announced its latest financial results which cover the last quarter of 2011, and the company sold a total of 9.4 million smartphones in quarter four of 2011.
Out of these 9.4 million smartphones sold, 7.6 million of them were iPhone’s, which means that out of all the smartphones that AT&T sold in the last quarter of 2011, 81 percent of these were Apple’s iPhone.
Record-Breaking iPhone Sales
The impressive sales figures for the iPhone can be attributed to the release of the iPhone 4S, which was launched in October 2011. The iPhone 4S introduced several new features, including the Siri voice assistant, an improved camera, and a faster processor, which made it a highly sought-after device during the holiday season. The strong brand loyalty and the ecosystem of apps and services that Apple offers also played a significant role in driving these sales.
AT&T’s success with the iPhone is a testament to the popularity of Apple’s devices and the carrier’s effective marketing and sales strategies. The iPhone 4S, in particular, was a major hit, contributing significantly to the overall smartphone sales for the quarter. This trend highlights the importance of having flagship devices that resonate well with consumers.
Android Device Activations
AT&T also said that they had a record quarter for activation of devices which run Google’s Android OS, although they didn’t reveal any specifics on exactly how many Android devices were activated. This indicates that while the iPhone dominated the sales figures, there was still a substantial demand for Android devices. The Android ecosystem, known for its variety of devices across different price points, offers consumers a wide range of choices, which likely contributed to the high activation numbers.
The increase in Android activations suggests that AT&T’s customer base is diverse, with different preferences and needs. This diversity is beneficial for the carrier as it allows them to cater to a broader audience, ensuring that they can capture a larger share of the market.
Financial Performance and Revenue Growth
AT&T saw an increase in the number of smartphones activated year over year by 60 percent, and the company also increased its revenues to $32.5 billion, up $1.1 billion from the same period in the previous year. This revenue growth is a clear indicator of the company’s strong performance and its ability to attract and retain customers.
The increase in smartphone activations and revenue can be attributed to several factors, including the popularity of the iPhone 4S, the variety of Android devices available, and AT&T’s extensive network coverage and customer service. The carrier’s ability to offer a wide range of devices and plans that cater to different segments of the market has been a key driver of its success.
AT&T’s financial results for the last quarter of 2011 reflect the growing importance of smartphones in the telecommunications industry. As more consumers adopt smartphones, carriers like AT&T are likely to see continued growth in activations and revenue.
Source The Next Web
Have a look at our handy guide on the difference between the iPhone 4 and iPhone 4S and also the difference between the iPhone 4S and iPhone 5 to see all about the new iPhone 5.
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