US mobile carrier AT&T has announced that they have sold a total of 10 million smartphones in the fourth quarter of 2012. This impressive figure surpasses their previous record quarter of 9.4 million smartphones, which was set in the fourth quarter of 2011.
“We had another incredible quarter of smartphone sales as the mobile Internet continues to drive strong growth in wireless,” said Ralph de la Vega, president and chief executive officer for AT&T Mobility. “These are the industry’s most valuable postpaid subscribers with average revenues twice that of non-smartphone subscribers. During the quarter, we averaged more than 110,000 smartphone sales a day as customers flocked to our leading portfolio of the latest Android, Apple and Windows devices. Combine that with the nation’s largest 4G network and lightning-fast LTE network that now reaches more than 170 million people and you’ll understand why customers continue to choose AT&T in record numbers.”
Factors Contributing to Record Sales
Several factors contributed to AT&T’s record-breaking smartphone sales in the fourth quarter of 2012. One significant factor was the release of Apple’s iPhone 5, which was highly anticipated and received a tremendous response from consumers. The iPhone 5 featured a larger screen, a faster processor, and LTE capabilities, making it a must-have device for many users. Additionally, AT&T’s extensive marketing campaigns and attractive data plans likely played a role in driving these impressive sales figures.
Another contributing factor was the growing popularity of Android devices. AT&T offered a wide range of Android smartphones from various manufacturers, including Samsung, HTC, and LG. These devices catered to different segments of the market, from high-end flagship models to more affordable options, ensuring that there was something for everyone.
Impact of 4G and LTE Networks
AT&T’s investment in expanding its 4G and LTE networks also played a crucial role in attracting customers. By the end of 2012, AT&T’s LTE network reached more than 170 million people, providing faster data speeds and improved connectivity. This extensive coverage made AT&T an attractive option for consumers looking for reliable and high-speed mobile internet.
The carrier’s focus on enhancing its network infrastructure ensured that customers could enjoy a seamless and efficient mobile experience. This commitment to providing top-notch service likely contributed to the high number of smartphone sales, as consumers sought out carriers that could offer the best performance.
Moreover, AT&T’s strategic partnerships with device manufacturers allowed them to offer exclusive devices and early access to new models. This exclusivity created a sense of urgency among consumers, driving them to choose AT&T over other carriers.
Future Prospects and Financial Results
Looking ahead, AT&T’s strong performance in the fourth quarter of 2012 sets a positive tone for the future. The carrier’s ability to consistently break sales records demonstrates its resilience and adaptability in a highly competitive market. As technology continues to evolve, AT&T’s commitment to innovation and customer satisfaction will be key factors in maintaining its position as a leading mobile carrier.
AT&T is set to announce its fourth-quarter financial results on the 24th of January. These results will provide further insights into the company’s overall performance and financial health. Investors and industry analysts will be keen to see how the record smartphone sales have impacted AT&T’s revenue and profitability.
In conclusion, AT&T’s achievement of selling 10 million smartphones in the fourth quarter of 2012 is a testament to the carrier’s strong market presence and effective strategies. The combination of popular devices like the iPhone 5, a diverse range of Android smartphones, and a robust 4G and LTE network has positioned AT&T as a preferred choice for consumers. As the mobile industry continues to grow, AT&T’s focus on innovation and customer satisfaction will be crucial in sustaining its success.
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