Asus, the popular Taiwan-based manufacturer, is gearing up to begin smartphone production in India soon.
The Taiwanese company has partnered with Foxconn to kick off production of its devices in in Sri City, Andhra Pradesh, in India. It’s not just ASUS, the China-based Xiaomi is also manufacturing their devices in India as well.
“India offers us a huge opportunity as smartphone penetration is just 10%. We are excited to announce our local manufacturing facility that will cater to the growing demands of the market. The Indian government’s focus on ‘Make in India’ has opened a plethora of opportunities for international companies. It is an opportune time to make the announcement as it will enable us to bring our cutting edge products to consumers who are looking for features and design sensibilities of a high-end smartphone at an economic price. We are aggressively targeting the Indian market. We aim to achieve 5% market share in the country by next year and empower all our customers with luxury,”said Peter Chang, Regional Head – South Asia & Country Manager – System Business Group – ASUS India.
The company aims to start manufacturing with Zenfone 2 Laser which will soon be followed by ZenFone Go. The company hopes to manufacture 150,000 smartphones which will account for 80 percent of the smartphone sales in India.