This week Arduino has announced the launch of a sister brand called Genuino that is a play on the Italian word genuino that in English means genuine/authentic.
Genuino has been created to enable the Arduino team to keep promoting a common approach within the open hardware and open source community, providing genuine boards to all makers outside of the US. This initiative is particularly significant as it ensures that the ethos of open-source hardware is maintained globally, fostering innovation and collaboration among international developers and hobbyists.
Why Genuino Matters
The introduction of Genuino is more than just a rebranding effort; it represents a commitment to authenticity and quality in the maker community. By offering genuine boards, Genuino aims to combat the proliferation of counterfeit products that can undermine the reliability and safety of projects. This is crucial for educational institutions, hobbyists, and professionals who rely on the consistency and performance of their hardware.
Moreover, Genuino’s launch underscores the importance of maintaining a unified approach to open-source hardware. By ensuring that makers outside the US have access to authentic products, Genuino helps to level the playing field, allowing for a more inclusive and diverse community of innovators.
As well as announcing the launch of the new sister brand of Arduino, Genuino, Arduino also announced that three new development boards would be launching over the next two months in the form of the:
– Arduino WiFi Shield 101 from the 25th of June
– Arduino Yún Shield from the 25th of June, Adding Arduino Yún capabilities to any Arduino.
– Arduino Zero available from the 9th of July
New Development Boards
The new development boards are set to enhance the capabilities of the Arduino ecosystem significantly.
1. Arduino WiFi Shield 101: Launching on June 25th, this shield will provide robust WiFi connectivity, making it easier for developers to create IoT (Internet of Things) projects. With the increasing demand for connected devices, this shield will be a valuable addition for anyone looking to integrate wireless communication into their projects.
2. Arduino Yún Shield: Also available from June 25th, this shield adds the powerful capabilities of the Arduino Yún to any existing Arduino board. The Yún Shield combines the power of Linux with the simplicity of Arduino, enabling more complex and versatile projects. This is particularly useful for applications that require advanced networking capabilities or need to run more sophisticated software.
3. Arduino Zero: Available from July 9th, the Arduino Zero is a simple and powerful 32-bit extension of the platform established by the UNO. The Zero board aims to provide a platform for innovative projects in smart IoT devices, wearable technology, high-tech automation, and robotics. Its enhanced features make it an excellent choice for more advanced users looking to push the boundaries of their projects.
The new boards will be available from Arduino stores and some distributors with the classic Arduino.cc brand in the US market. This ensures that US-based makers can continue to access the high-quality products they have come to trust, while the Genuino brand serves the international community.
The launch of Genuino and the new development boards marks an exciting time for the Arduino community. By promoting genuine products and expanding the capabilities of their hardware, Arduino is fostering a more innovative and inclusive environment for makers around the world.
Source: ADBlog
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