According to a recent report from CIRP, Apple’s iPhone XR made up almost fifty percent of iPhone sales in quarter two of 2019.
The iPhone XR is now Apple’s most popular iPhone model with around 48% of iPhone sales made up with this device for the quarter that ended in June.
“iPhone XR has become the dominant iPhone model,” said Josh Lowitz, CIRP Partner and Co-Founder. “Its 48% share of sales in the quarter is the highest we’ve seen for an individual model since the iPhone 6 in 2015, which shared top billing with the 6 Plus, but only had two outdated legacy models offered as alternatives. Apple set out to create a competitive model, with current features like a large screen on a midsize handset, at a price that falls near the leading Android phones.
Apple has been promoting their iPhone XR with a range of trade in offers over the last few months, this has obviously paid off and has helped Apple increase sales of the device. The lower price of the handset compared to the iPhone XS and iPhone XS Max is obviously more attractive to more customers.