According to a recent report from CIRP, Apple’s iPhone XR made up almost fifty percent of iPhone sales in quarter two of 2019.
The iPhone XR is now Apple’s most popular iPhone model with around 48% of iPhone sales made up with this device for the quarter that ended in June.
“iPhone XR has become the dominant iPhone model,” said Josh Lowitz, CIRP Partner and Co-Founder. “Its 48% share of sales in the quarter is the highest we’ve seen for an individual model since the iPhone 6 in 2015, which shared top billing with the 6 Plus, but only had two outdated legacy models offered as alternatives. Apple set out to create a competitive model, with current features like a large screen on a midsize handset, at a price that falls near the leading Android phones.
Factors Contributing to iPhone XR’s Popularity
Apple has been promoting their iPhone XR with a range of trade-in offers over the last few months, which has obviously paid off and has helped Apple increase sales of the device. The lower price of the handset compared to the iPhone XS and iPhone XS Max is obviously more attractive to more customers. The iPhone XR offers a compelling mix of features, including a 6.1-inch Liquid Retina display, Face ID, and the powerful A12 Bionic chip, which makes it a very competitive option in the market.
Moreover, the iPhone XR comes in a variety of vibrant colors, such as blue, white, black, yellow, coral, and red, which appeals to a broader audience. The combination of advanced technology and a more affordable price point has made it a favorite among consumers who want a high-quality smartphone without the premium price tag of the higher-end models.
Impact on Apple’s Market Strategy
The success of the iPhone XR has significant implications for Apple’s market strategy. By offering a more affordable yet feature-rich option, Apple has managed to capture a larger share of the market, including customers who might have otherwise opted for Android devices. This strategy has not only boosted sales but also helped Apple maintain its competitive edge in the highly saturated smartphone market.
Additionally, the iPhone XR’s success has likely influenced Apple’s future product development and marketing strategies. The company may continue to focus on creating more affordable models with high-end features to attract a wider range of customers. This approach could be particularly effective in emerging markets where price sensitivity is higher.
Apple’s trade-in programs and financing options have also played a crucial role in the iPhone XR’s popularity. These programs make it easier for customers to upgrade to newer models without a significant financial burden, thereby encouraging more frequent upgrades and increasing overall sales.
The iPhone XR’s impressive sales figures highlight the importance of offering a balanced mix of features and affordability. Apple’s ability to adapt to market demands and provide value to its customers has been a key factor in the iPhone XR’s success. As the smartphone market continues to evolve, it will be interesting to see how Apple leverages this success to shape its future product lineup and marketing strategies.
Source CIRP, 9 To 5 Mac
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