It looks like the launch of the iPhone 6 and iPhone 6 Plus has been a success for Apple, we already know that the devices are Apple’s most popular handsets to date.
And now according to a recent report by Kantar World Panel, the launch of the iPhone 6 and iPhone 6 Plus has helped Apple increase its market share in a number of countries.
Sales of Apple’s new iPhone were up 4.3 percent on the previous year, with Apple managed to grab a total of 47.4 percent of all smartphone sales.
The company also saw an increase in the UK, other European countries and also China, although Android appears to be growing faster in China.
“Great Britain saw the strongest share decline for Android at 6.7 percentage points”, said Dominic Sunnebo, strategic insight director at Kantar Worldpanel ComTech Europe. Apple’s market share gain, triggered by the iPhone 6 and 6 Plus launch, continued into November when it reached 42.5% of British sales for a growth of 12.2 percentage points year-on-year mainly at the expense of Android. “The longer the new iPhone models are on the market the more their appeal will extend beyond Apple’s loyal customers. For now customer switching from Android to iOS remains stable at 18%”, added Sunnebo.
You can find out more details about sales of the iPhone 6 and 6 Plus and also sales of Google’s Android devices in 2014 at the link below.
Source Kantar World Panel
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