Apple is apparently extending the free trial of Apple TV+ for up to 3 months, the news comes in a tweet from Rene Ritchie.
So if you signed up to the service when it launched in November 2019, you will get extended access for free until January next year.
Apple is giving many of us a break on TV+. Because 2020.
Basically, up to 3 months free.
If you got the free year back in November of 2019, it’ll run through end-of January now.
Same if you paid for an annual plan.
If you’re on a monthly plan, you $4.99 through January.
— Rene Ritchie (@reneritchie) October 8, 2020
This means that people who had the free year subscription get an extra three months, also people who are paying for a monthly subscription will get an extra free months. This has not been made official by Apple as yet.
Understanding the Extension
The extension of the Apple TV+ free trial is a significant move by Apple, especially considering the challenging year that 2020 has been for many people globally. The COVID-19 pandemic has led to increased consumption of digital content as people spend more time at home. By extending the free trial, Apple is not only providing a gesture of goodwill but also potentially increasing its user base and viewer engagement.
For those who signed up for the service in November 2019, the extension means they can continue to enjoy Apple TV+ content without any additional cost until the end of January 2021. This includes access to popular shows like “The Morning Show,” “See,” “For All Mankind,” and “Ted Lasso.” The extension also applies to those who opted for an annual plan, ensuring they get the full value of their subscription.
Impact on Monthly Subscribers
Monthly subscribers are also benefiting from this extension. Typically, a monthly subscription to Apple TV+ costs $4.99. With the extension, these subscribers will not be charged for the service until the end of January 2021. This move can be seen as a way to retain subscribers who might be considering canceling their subscription due to financial constraints or other reasons.
Moreover, this extension could serve as an incentive for new users to try out the service. With the holiday season approaching, many people might be looking for new content to watch, and a free trial extension could be the perfect opportunity for them to explore what Apple TV+ has to offer.
Apple’s Strategy and Future Prospects
Apple’s decision to extend the free trial period can also be viewed as a strategic move to compete with other streaming giants like Netflix, Amazon Prime Video, and Disney+. By offering an extended free trial, Apple is giving users more time to get hooked on their exclusive content, which could lead to higher retention rates once the trial period ends.
Additionally, this extension could help Apple gather more data on user preferences and viewing habits, which can be invaluable for future content creation and curation. As Apple continues to invest in original programming, understanding what resonates with their audience will be crucial for their long-term success in the streaming market.
In conclusion, while the extension of the Apple TV+ free trial has not been officially confirmed by Apple, the information shared by Rene Ritchie suggests that many users will benefit from this gesture. Whether you are a current subscriber or considering trying out the service, this extension provides an excellent opportunity to explore the diverse range of content available on Apple TV+.
Source Rene Ritchie, MacRumors
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