As expected, Apple has today announced the new Apple TV 4K during its Apple Special Event, which is the first-ever event to be staged at the Steve Jobs Theatre.
Apple TV 4K supports HDR 10 and 4K Ultra HD streaming, providing viewers with a more immersive and visually stunning experience. The device includes a new user interface specifically designed to support 4K TVs, ensuring that users can easily navigate and enjoy their high-definition content. The Apple TV 4K is fitted with Apple’s A10X processor, which offers double the performance compared to the previous Apple TV system. This means faster load times, smoother streaming, and an overall more responsive experience.
Partnerships with Hollywood Studios
Apple has also partnered with the top Hollywood studios to bring the latest 4K movies to the Apple TV platform. This collaboration ensures that users have access to a wide range of high-quality content. One of the standout features of this partnership is that Apple will automatically upgrade HD purchases to 4K HDR at no additional charge. This means that users who have previously purchased HD movies will be able to enjoy them in 4K HDR without having to repurchase them. Additionally, 4K HDR purchases will not cost more than HD movies and series, making it an affordable option for those looking to upgrade their viewing experience.
New Features and Services
Apple is also adding live sports and a wealth of new services to Apple TV. This includes access to live sports events, which can be a game-changer for sports enthusiasts who want to catch their favorite games in real-time. The integration of live sports into the Apple TV platform makes it a more comprehensive entertainment hub, catering to a wide range of interests.
In addition to live sports, Apple is introducing new games that can be controlled using the Siri remote. This adds a new dimension to the Apple TV, transforming it from a simple streaming device into a versatile entertainment system. The Siri remote’s intuitive controls make it easy for users to navigate through games and other content, enhancing the overall user experience.
Apple TV 4K will be available to order from September 15th, 2017, and ships on September 22nd, 2017, with pricing starting at $179. This competitive pricing makes it an attractive option for those looking to upgrade their home entertainment system without breaking the bank.
The new Apple TV 4K offers a range of impressive features and improvements that make it a must-have for any home entertainment setup. With support for HDR 10 and 4K Ultra HD streaming, a powerful A10X processor, partnerships with Hollywood studios, and the addition of live sports and new games, the Apple TV 4K is set to revolutionize the way we consume media. Whether you’re a movie buff, a sports fan, or a gamer, the Apple TV 4K has something to offer everyone.
Source: Apple
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