Apple is expected to launch the latest version of their mobile OS, iOS 5, at their iPhone 5 event later today. Now, some interesting information has been discovered in the latest beta version of iTunes, iTunes 10.5 Beta 9.
It looks like Apple may intend to offer app rentals in iTunes 10.5. This feature would allow users to rent an app from iTunes for a certain period of time. Once the rental period expires, the app would automatically disappear from your iPhone or iPad.
The reference to the app rentals in iTunes 10.5 Beta 9 was discovered by Sonny Dickson. The iTunes app rentals may work in a similar way to iTunes movie rentals, where users can rent a movie for a specific duration and it becomes unavailable after the rental period ends.
Potential Benefits of App Rentals
The concept of app rentals seems like a good idea for several reasons. Firstly, it allows users to pay a rental fee to test an app out before deciding to purchase it. This would be more beneficial than testing a free version, as the rental would provide access to the full application with all its features. This could help users make more informed decisions about whether an app is worth buying.
For developers, app rentals could open up a new revenue stream. They could attract users who are hesitant to make a full purchase without trying the app first. Additionally, it could reduce the number of refunds requested by users who are dissatisfied with an app after purchasing it.
Examples and Future Implications
Imagine renting a high-end photo editing app for a weekend project or a premium game for a short trip. This flexibility could enhance user experience and satisfaction. For instance, a user might rent a navigation app for a week-long vacation instead of purchasing it outright. This would be cost-effective and convenient.
Moreover, app rentals could encourage developers to maintain high-quality standards. Knowing that users can rent and thoroughly test their apps before purchasing might push developers to ensure their apps are polished and bug-free.
However, there are potential challenges and considerations. For example, how would in-app purchases be handled in a rental scenario? Would users have access to these features, or would they be restricted? Additionally, the pricing model for rentals would need to be carefully considered to ensure it is attractive to users while still being profitable for developers.
The introduction of app rentals could also impact the app market dynamics. It might lead to increased competition among developers to create more compelling and high-quality apps that users would want to rent and eventually purchase. This could drive innovation and improve the overall quality of apps available on the App Store.
Source The Tech Erra, TechMeme
Have a look at our iPhone 4S review to see what we thought of Apple’s latest smartphone, plus iOS 5 and their new virtual voice-activated assistant Siri.
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