Apple is expected to announce its sixth generation iPhone next month, the iPhone 5, and this has led a number of retailers to cut the price of the existing iPhone 4S.
Earlier this week we heard that Sprint had dropped the price of the iPhone 4S to $149.99, and now it looks like Apple is going to price match the device in their retail stores.
The guys over at MacRumors have discovered that Apple will be offering the iPhone 4S for the same price on Sprint, as you can see in the photo above, with prices starting at $149.99 on a Sprint contract.
Price matching is not something Apple normally does, this will apparently only be available through Apple’s retail stores and not their online stores.
Implications of Price Matching
Apple’s decision to price match the iPhone 4S in their retail stores is a significant move. Traditionally, Apple has maintained a firm stance on pricing, rarely deviating from their set prices. This move could be seen as a strategy to clear out existing inventory before the launch of the iPhone 5. By offering the iPhone 4S at a reduced price, Apple is likely aiming to attract budget-conscious consumers who might otherwise wait for the new model or consider other brands.
Moreover, this price matching could also be a response to increased competition in the smartphone market. With Android devices gaining popularity and offering competitive features at lower prices, Apple might be feeling the pressure to make their older models more accessible to a broader audience.
What to Expect from the iPhone 5
Apple has now announced the iPhone 5, and it comes with a host of new features and improvements over the iPhone 4S. The iPhone 5 boasts a larger screen, a faster processor, and improved camera capabilities. It also introduces a new design, which is thinner and lighter than its predecessor. For those interested in the specifics, have a look at our article on the difference between the iPhone 4S and iPhone 5 to see all about the new iPhone 5.
Additionally, the iPhone 5 includes support for LTE networks, which means faster internet speeds for users. This is a significant upgrade, especially for those who use their phones for streaming, downloading, and other data-intensive activities. The new iPhone also features an improved battery life, which addresses one of the common complaints about previous models.
For those still considering whether to upgrade from an older model, make sure you check out the difference between the iPhone 4 and iPhone 4S. This comparison will help you understand the incremental improvements Apple has made over the years and decide if the upgrade is worth it for you.
In conclusion, Apple’s move to price match the iPhone 4S is a strategic decision aimed at clearing inventory and staying competitive in a crowded market. With the iPhone 5 on the horizon, consumers have a lot to look forward to, whether they choose to upgrade to the latest model or take advantage of the reduced prices on the iPhone 4S.
Source Mac Rumors
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