It looks like Apple’s ‘hobby’ is becoming even more popular, as Apple announced yesterday that they sold a total of 1.3 million Apple TVs in the third quarter.
They also announced that they have sold a total of 4 million Apple TVs in their latest fiscal year, but Apple are still describing the Apple TV as a hobby, and Apple’s CEO TIM Cook had the following to say about it.
We think it will lead us somewhere., we’ll keep pulling the string,” said Cook, adding that it was still ‘a hobby.’
The Evolution of Apple TV
Apple TV has come a long way since its initial release. Originally launched in 2007, the device was designed to be a simple media player that could stream content from iTunes to a television. Over the years, Apple has continually updated the device, adding new features and capabilities. The introduction of the App Store for Apple TV in 2015 marked a significant turning point, allowing users to download a wide variety of apps, including games, streaming services, and more.
Despite these advancements, Apple has consistently referred to Apple TV as a “hobby.” This term suggests that while the device is not a primary focus for the company, it remains an area of interest and potential growth. The sales figures, however, indicate that Apple TV is more than just a side project. With 1.3 million units sold in the third quarter alone and a total of 4 million units sold in the fiscal year, it’s clear that consumers are embracing the device.
Future Prospects and Market Trends
With the rumors that Apple intends to launch their own HDTV over the next couple of years, we suspect that the Apple TV platform and devices are more than a hobby to the company. The potential for an Apple-branded television could revolutionize the home entertainment market, integrating seamlessly with other Apple products and services.
Moreover, the rise of streaming services like Netflix, Hulu, and Disney+ has created a booming market for devices like Apple TV. Consumers are increasingly cutting the cord with traditional cable providers in favor of streaming options, and Apple TV is well-positioned to capitalize on this trend. The device’s ability to integrate with other Apple services, such as Apple Music and Apple Arcade, adds additional value for users who are already invested in the Apple ecosystem.
Another factor to consider is the growing importance of smart home technology. Apple TV can serve as a hub for HomeKit, Apple’s smart home platform, allowing users to control various smart devices from their television. This functionality could become increasingly important as more consumers adopt smart home technology.
In conclusion, while Apple may continue to describe Apple TV as a “hobby,” the sales figures and market trends suggest that it is a significant and growing part of their business. The potential for future developments, such as an Apple-branded television and increased integration with smart home technology, indicates that Apple TV could play a crucial role in the company’s strategy moving forward.
Source The Next Web
Latest Geeky Gadgets Deals
Disclosure: Some of our articles include affiliate links. If you buy something through one of these links, Geeky Gadgets may earn an affiliate commission. Learn about our Disclosure Policy.
