It looks live Apple’s ‘hobby’ is becoming even more popular, as Apple announced yesterday that they sold a total of 1.3 million Apple TVs in the third quarter.
They also announced that they have sold a total of 4 million Apple TVs in their latest fiscal year, but Apple are still describing the Apple TV as a hobby, and Apple’s CEO TIM Cook had the following to say about it.
We think it will lead us somewhere., we’ll keep pulling the string,” said Cook, adding that it was still ‘a hobby.’
With the rumors that Apple intend to launch their own HDTV over the next couple of years, we suspect that the Apple TV platform and devices is more than a hobby to the company.
Source The Next Web