The saga of the Steve Jobs action figures continues. Initially, these figures were sold by the online retailer MICgadget, until Apple sent them a cease and desist letter. Following this, the action figures made their way to eBay, with some selling for up to $2,500.
Now, it seems that Apple is having them removed from eBay as well. One seller had his listing removed and was sent a message by eBay informing him that Apple had requested the item to be taken down.
The reason given for the removal of the Steve Jobs action figure is that it apparently ‘violates a celebrity’s right of publicity’. Personally, I don’t see what the fuss is about; it’s just a doll at the end of the day.
The Legal Implications
The concept of a “celebrity’s right of publicity” is a legal principle that grants individuals control over the commercial use of their name, image, likeness, or other unequivocal aspects of their identity. This right is designed to prevent unauthorized commercial exploitation. In the case of the Steve Jobs action figure, Apple is likely invoking this right to protect the image and legacy of its iconic co-founder. This is not the first time a company has taken such measures. For instance, the estate of Elvis Presley has been known to rigorously protect his image and likeness, ensuring that any merchandise bearing his resemblance is officially licensed.
Potential Future Products
Maybe Apple intends to launch an official Steve Jobs action figure, and a range of iDolls including one for Johnny Ive and Phil Schiller. This wouldn’t be entirely unprecedented. Companies often release official merchandise to capitalize on the popularity of their key figures. For example, Marvel and DC Comics have extensive lines of action figures based on their characters, and these are highly sought after by collectors. An official Steve Jobs action figure could potentially include unique features, such as miniature versions of Apple products or even a voice chip with famous quotes from Jobs’ speeches.
Moreover, the idea of iDolls could extend beyond just Steve Jobs. Imagine a collectible series featuring other influential figures in Apple’s history, such as co-founder Steve Wozniak, former CEO John Sculley, or even current CEO Tim Cook. These figures could serve as both a tribute to the individuals who have shaped the company and as a unique way for fans to engage with Apple’s storied history.
The market for collectible figures is vast and varied. From Funko Pop! vinyl figures to high-end statues from companies like Sideshow Collectibles, there is a wide range of products catering to different tastes and budgets. An official line of Apple-related figures could tap into this market, offering something for both casual fans and serious collectors.
In conclusion, while the removal of the Steve Jobs action figures from eBay may seem like a minor issue, it touches on broader themes of intellectual property, celebrity rights, and the ways in which companies manage their public image. Whether or not Apple decides to release its own line of action figures, the story serves as a reminder of the complex interplay between commerce, law, and personal legacy.
via 9 to 5 Mac
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