Apple launched the iPhone 5C last year along with the iPhone 5S. The handset was introduced as a cheaper alternative to the 5S, and now it looks like Apple may discontinue the handset in 2015.
According to a recent report, Apple’s suppliers, Foxconn and Wistron, are looking to wind down production of the iPhone 5C in 2015, and the device will apparently be discontinued.
Reasons for Discontinuation
Apple is said to stop production of the iPhone 5C to streamline its iPhone lineup. From next year, the company is only expected to offer its devices with TouchID built in. This would mean that they would offer the iPhone 5S as a budget model, the iPhone 6 and 6 Plus, and next year’s new iPhones as well.
When Apple launched the iPhone 5C, demand for the handset was lower than the company had expected, as people decided to buy their flagship iPhone 5S which also launched at the same time. The iPhone 5C, with its colorful plastic casing, was aimed at a younger demographic and those looking for a more affordable entry into the Apple ecosystem. However, the price difference between the 5C and the 5S was not significant enough to sway many consumers.
Impact on Apple’s Strategy
It would make sense for Apple to only offer iPhones with their TouchID system, as the company recently launched their new Apple Pay mobile payments system, which requires TouchID to make payments. By discontinuing the iPhone 5C, Apple can ensure that all its devices are compatible with Apple Pay, thereby encouraging more users to adopt the mobile payment system.
Additionally, focusing on TouchID-enabled devices allows Apple to maintain a more cohesive and secure ecosystem. TouchID not only enhances security but also improves user experience by enabling features like unlocking the phone and authorizing app purchases with a fingerprint.
The discontinuation of the iPhone 5C also reflects Apple’s broader strategy of simplifying its product lineup. By reducing the number of models available, Apple can streamline production, reduce costs, and focus on delivering higher quality and more innovative products. This approach has been a hallmark of Apple’s strategy, allowing the company to maintain its premium brand image and high-profit margins.
Moreover, the iPhone 5C’s discontinuation could pave the way for new budget models that incorporate more advanced features. For instance, future budget iPhones might include better cameras, faster processors, and improved battery life, making them more appealing to a broader audience.
In conclusion, while the iPhone 5C was an interesting experiment for Apple, its discontinuation is a logical step in the company’s ongoing efforts to streamline its product lineup and focus on devices that offer the best user experience. By phasing out the 5C, Apple can ensure that all its iPhones are compatible with new technologies like Apple Pay and continue to deliver the high-quality products that consumers expect.
Source MacRumors
Latest Geeky Gadgets Deals
Disclosure: Some of our articles include affiliate links. If you buy something through one of these links, Geeky Gadgets may earn an affiliate commission. Learn about our Disclosure Policy.
