Apple has held its annual Apple Music Festival in the UK for the last 10 years, the festival was previous known as the iTunes Festival, although Apple changed its name in 2015.
The company has now announced that it will no longer be hosting this annual music festival in the UK.
The festival has seen a wide range of artists from Oasis, Lad Gaga, Ed Sheeran, Pharrell Williams, One Direction and many more over the years.
According to a recent report by Music Business Worldwide, Apple will instead be focusing on one of events. the company recently teamed up with Haim and Skepta in London and Arcade Fire in Brooklyn.
They have also recently sponsored Drake’s Summer sixteen tour in 2016 and they will apparently now be focusing on sponsoring more events like this.
Source Music Business Worldwide, Techmeme