We saw some speed tests of iOS 12.2 earlier today, the software is expected to land next month and now there is some more information on what is included in the update.
According to Apple’s WebKit Blog, there will be an updated Intelligent Tracking feature in the Safari 12.1 which is coming with iOS 12.2.
The beta releases of iOS 12.2 and Safari 12.1 on macOS High Sierra and Mojave include an updated version of Intelligent Tracking Prevention (ITP). For purposes of developer communication, we’ll refer to it as ITP 2.1.
Previous versions of ITP allowed domains that were classified with tracking capabilities to store partitioned cookies, i.e. additional sets of cookies keyed off of the top site. As of ITP 2.1, partitioned cookies are no longer supported and third-parties classified with cross-site tracking capabilities now have to use the Storage Access API to get any cookie access.
Enhanced Privacy Features
The updated Intelligent Tracking Prevention (ITP) 2.1 is a significant step forward in enhancing user privacy. By eliminating support for partitioned cookies, Apple aims to reduce the ability of third-party trackers to follow users across different websites. This change means that advertisers and other entities that rely on cross-site tracking will have to adapt to the new Storage Access API, which is designed to give users more control over their data.
For example, if a user visits a shopping website and then a news site, the news site will no longer be able to access the cookies set by the shopping site unless the user explicitly grants permission. This is a major shift from the previous model, where third-party trackers could easily share information across domains without user consent.
Impact on Developers and Advertisers
This update is not just a win for user privacy; it also has significant implications for developers and advertisers. Developers will need to update their websites and applications to comply with the new Storage Access API. This may involve significant changes to how they handle user data and track user behavior.
Advertisers, on the other hand, will need to find new ways to target their ads effectively. The removal of partitioned cookies means that traditional tracking methods will become less effective, forcing advertisers to innovate. Some may turn to contextual advertising, which targets ads based on the content of the webpage rather than user behavior. Others may invest in first-party data collection, gathering information directly from users with their consent.
Apple is expected to release their new iOS 12.2 software sometime in March. As soon as we get some details on when it will land, we will let you guys know.
Source MacRumors
Latest Geeky Gadgets Deals
Disclosure: Some of our articles include affiliate links. If you buy something through one of these links, Geeky Gadgets may earn an affiliate commission. Learn about our Disclosure Policy.
