Apple started selling devices and accessories under the (Product)Red brand back in 2006, the proceeds from these devices and accessories go to the (Red) charity.
The Red charity announced on Twitter that Apple has contributed over $65 million to the fight against AIDS, since 2006when the first special edition iPod Nano went on sale.
Bono at #CGI2013 on @RED partners: “Apple is certainly leading the crew” Thank you Apple for raising over $65 million to fight AIDS.
— (RED) (@RED) September 26, 2013
Apple sells a number of devices under the (Product)Red brand which include the iPad Nano and iPod Shuffle, as well as various accessories which include iPad smart covers.
Source Ubergizmo
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