Yesterday, Apple CEO Tim Cook joined the microblogging website, Twitter. His first tweet mentions his visit to the Apple Store in Palo Alto on the launch day of iPhone 5S. Tim said, “Visited Retail Stores in Palo Alto today. Seeing so many happy customers reminds us of why we do what we do.”
His first tweet was retweeted by Apple senior VP of marketing Phil Schiller and was followed by Senior VP Eddy Cue, which proves that the account is the real deal – moments after the account went live. The account has been verified by Twitter as well, with a follower count of 161,782 at the time of writing.
Visited Retail Stores in Palo Alto today. Seeing so many happy customers reminds us of why we do what we do.
— Tim Cook (@tim_cook) September 20, 2013
The Significance of Tim Cook Joining Twitter
Tim Cook’s decision to join Twitter is significant for several reasons. Firstly, it marks a new era of direct communication between Apple’s leadership and its customers. Unlike traditional press releases or keynote speeches, Twitter allows for real-time interaction and feedback. This move can be seen as a step towards greater transparency and engagement with the public.
Moreover, Tim Cook’s presence on Twitter could serve as a platform for addressing customer concerns, sharing updates, and even making announcements. This aligns with the growing trend of CEOs and high-profile executives using social media to build a personal brand and connect with their audience on a more personal level. For instance, Elon Musk, CEO of Tesla and SpaceX, frequently uses Twitter to share updates, engage with followers, and even make significant announcements about his companies.
Apple’s Social Media Strategy
Not many Apple executives are on Twitter; the company doesn’t have an official Twitter account, but there is an account for iTunes Store and App Store as well. This selective presence on social media is part of Apple’s broader strategy to maintain a certain level of exclusivity and control over its brand image. By limiting the number of official accounts, Apple ensures that its messaging remains consistent and focused.
However, the presence of individual executives like Tim Cook on Twitter adds a human touch to the brand. It allows customers to see the faces behind the products they love and provides a channel for more informal and spontaneous communication. This can be particularly valuable during product launches or major announcements, where real-time updates and reactions can generate significant buzz and engagement.
Additionally, Tim Cook’s tweet about visiting the Palo Alto store highlights Apple’s commitment to customer satisfaction. By sharing his experience of seeing happy customers, Cook reinforces the company’s customer-centric philosophy. This is a powerful message that resonates with both existing and potential customers, emphasizing that Apple values its community and is dedicated to delivering exceptional experiences.
You can follow Tim Cook at the source link below.
Source: Twitter
Latest Geeky Gadgets Deals
Disclosure: Some of our articles include affiliate links. If you buy something through one of these links, Geeky Gadgets may earn an affiliate commission. Learn about our Disclosure Policy.
