Apple has announced that the Apple App Store broke previous records over the holiday season, this was during the weeks of Christmas and the New Year.
The company announced today that in the two weeks that ended on the 3rd of January more than $1.1 billion was spent on apps and on in app purchases and New Years day was the biggest with a total of $144 million spent.
“The App Store had a holiday season for the record books. We are excited that our customers downloaded and enjoyed so many incredible apps for iPhone, iPad, Mac, Apple Watch and Apple TV, spending over $20 billion on the App Store last year alone,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “We’re grateful to all the developers who have created the most innovative and exciting apps in the world for our customers. We can’t wait for what’s to come in 2016.”
Apple also announced that they have now paid more than $40 billion to developers since the app store launched back in 2008.
The company also revealed that Gaming, Social Networking and Entertainment were the most popular applications in their app store over the holiday period.