Apple and Samsung have been the top two players for smartphones for a while now, and according to a recent report by Gartner the two companies now control around 52 percent of the worldwide smartphone market.
Samsung ended up in first place at the end of 2013 and Apple ended up in second place in 2012, Samsung was top overall for both mobile phone and also smartphone sales.
“There is no manufacturer that can firmly lay claim to the No. 3 spot in global smartphone sales,” said Mr. Gupta. “The success of Apple and Samsung is based on the strength of their brands as much as their actual products. Their direct competitors, including those with comparable products, struggle to achieve the same brand appreciation among consumers, who, in a tough economic environment, go for cheaper products over brand.”
According to the report worldwide mobile phone sales for the whole of 2012 reach 1.75 billion units, which was actually down 1.7 percent from 2011, and whilst overall mobile sales may be down smartphone sales are up.
Smartphone sales rose around 38.3 percent in 2012 from 2011 with a total of 207.7 million smartphones sold last year.