Apple’s iPad has been the most popular tablet platform since the first iPad launched back in April of 2010, although according to a recent report by Gartner, Google’s Android platform was the most popular tablet platform last year.
Back in 2012 Android had a 45.8 percent share of the tablet market and Apple had a 52.8 percent share of tablet sales, this changed last year, and Google took the top spot.
In 2013, Android had a 61.9 percent share of the tablet market with sales of 120,961,445 tablets and Apple had a 36 percent share with sales of 70,400,159.
“In 2013, tablets became a mainstream phenomenon, with a vast choice of Android-based tablets being within the budget of mainstream consumers while still offering adequate specifications,” said Roberta Cozza, research director at Gartner. “As the Android tablet market becomes highly commoditized, in 2014, it will be critical for vendors to focus on device experience and meaningful technology and ecosystem value — beyond just hardware and cost — to ensure brand loyalty and improved margins.”
Whilst Android may have been the top platform for tablets in 2013, Apple was still the top tablet manufacturer with a 36 percent share of the market, in second place was Samsung with a 19.1 percent share of tablet sales.
In third place we have Asus with a 5.6 percent share of the market, who are then followed by Amazon with a 4.8 percent share and Lenovo with a 3.3 percent share, the rest of the sales, which were 31 percent are made up from other tablet makers.
Source Gartner
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