Amazon Prime has launched in India and it is available for an introductory price of 499 INR which is about $7.50 at the current exchange rate.
The price of Prime in India will increase to INR 999 which is about $14.80 at the current exchange rate and it is available in 100 cities with one and two day delivery and some cities with same day delivery.
Amazon Prime Services in India
Amazon Prime in India does not include the Amazon Video streaming service, although this will apparently be made available later on. The absence of Prime Video at launch is notable, as it is a significant part of the Prime package in other countries. However, Amazon has assured its customers that they are working diligently to bring Prime Video to the Indian market. This service will include a variety of content, including movies, TV shows, and exclusive Amazon Originals.
Amazon is also focusing on developing original content in India for their Prime Video service. This move is aimed at catering to the diverse and vast Indian audience, which has a rich tradition of cinema and television. The company has already started collaborating with local filmmakers and production houses to create content that resonates with Indian viewers. This original content is expected to include a mix of genres, from drama and comedy to action and thriller, ensuring there is something for everyone.
Benefits of Amazon Prime Membership
Apart from the upcoming Prime Video service, Amazon Prime in India offers several other benefits. One of the most significant advantages is the expedited shipping options. Prime members can enjoy one-day and two-day delivery on a wide range of products. In some cities, same-day delivery is also available, making it incredibly convenient for customers who need their purchases quickly.
Additionally, Prime members in India have access to exclusive deals and discounts. These offers are available on a variety of products, including electronics, fashion, home goods, and more. During special sales events like Prime Day, members can take advantage of even more significant discounts and promotions.
Another benefit of Amazon Prime membership is early access to lightning deals. Prime members can shop these limited-time offers 30 minutes before they are available to non-members, giving them a better chance of securing popular items before they sell out.
Amazon Prime also includes access to Prime Reading, which allows members to borrow eBooks, magazines, and more from the Prime Reading catalog. This service is perfect for avid readers who want to explore new titles without having to purchase each one individually.
Furthermore, Amazon is continuously expanding its Prime services in India. The company is exploring the possibility of introducing additional benefits, such as Prime Music, which offers ad-free streaming of millions of songs. This service would be a valuable addition for music lovers in India, providing them with a vast library of music to enjoy.
The launch of Amazon Prime in India marks a significant milestone for the company as it continues to expand its global footprint. With the introductory price of 499 INR, Indian customers can experience the convenience and benefits of Prime membership at an affordable rate. As Amazon continues to develop and introduce new services, including Prime Video and potentially Prime Music, the value of Prime membership in India is set to increase even further.
Source TechCrunch
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