Amazon has launched a new MP3 web store which is specially formatted for Apple’s iPhone and iPod Touch, and the store offers access to over 22 million tracks, on your iPhone and iPod Touch.
Amazon has launched the store to circumvent Apple’s fees for purchases within their apps, which are around 30 percent, and you can purchase a track from the MP3 web app store on your iPhone or iPod Touch, and then play it immediately with Amazon’s Cloud Player app.
“Since the launch of the Amazon Cloud Player app for iPhone and iPod touch, a top request from customers has been the ability to buy music from Amazon right from their devices. For the first time ever, iOS users have a way do that – now they can access Amazon’s huge catalog of music, features like personalized recommendations, deals like albums for $5, songs for $0.69, and they can buy their music once and use it everywhere.”
Amazon are obviously looking to compete with iTunes on Apple’s own devices in the form of the iPhone and iPod Touch.
Amazon’s Strategy to Bypass Apple’s Fees
The launch of the Amazon MP3 web store is a strategic move by Amazon to bypass the hefty 30 percent fee that Apple charges for in-app purchases. By creating a web-based store, Amazon allows users to purchase music directly through their browser, avoiding the need to pay Apple’s commission. This not only makes the music more affordable for consumers but also allows Amazon to retain a larger share of the revenue. This approach is particularly beneficial for users who are already invested in the Amazon ecosystem, as it provides a seamless way to purchase and enjoy music without additional costs.
Features and Benefits of the Amazon MP3 Web Store
The Amazon MP3 web store offers a plethora of features designed to enhance the user experience. One of the standout features is the personalized recommendations, which suggest tracks and albums based on the user’s listening history and preferences. This makes it easier for users to discover new music that aligns with their tastes.
Additionally, Amazon frequently offers deals such as albums for $5 and individual songs for $0.69, making it an attractive option for budget-conscious consumers. These deals are updated regularly, providing users with fresh and affordable music options.
Another significant benefit is the integration with Amazon’s Cloud Player app. Once a track is purchased from the web store, it can be played immediately using the Cloud Player app. This app not only allows for instant playback but also offers features like playlist creation, offline listening, and synchronization across multiple devices. This means that users can access their purchased music from any device that supports the Cloud Player app, providing a truly versatile and convenient listening experience.
Competing with iTunes
Amazon’s move to launch an MP3 web store specifically for iPhone and iPod Touch users is a clear attempt to compete with Apple’s iTunes. iTunes has long been the dominant player in the digital music market, particularly on Apple devices. By offering a viable alternative, Amazon aims to capture a portion of this lucrative market.
The ability to purchase music directly from the web store and play it immediately using the Cloud Player app provides a level of convenience that rivals iTunes. Moreover, the competitive pricing and personalized recommendations make Amazon’s offering particularly appealing.
The launch of the Amazon MP3 web store for iPhone and iPod Touch is a significant development in the digital music landscape. It offers users a convenient and cost-effective way to purchase and enjoy music, while also providing Amazon with a means to compete with iTunes on Apple’s own devices. With over 22 million tracks available and a host of user-friendly features, the Amazon MP3 web store is poised to become a popular choice for music lovers.
Source The Next Web
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